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How to Cultivate Knowledge Champions Within Your Organization

April 10, 2025
9 mins

Empowering employees to share their expertise is a game-changer for organizational success. Developing knowledge champions—employees who actively lead and share their expertise—can not only boost collaboration but also establish your organization as a hub of innovation and insight. 

By nurturing these internal leaders, companies can achieve stronger knowledge retention, encourage collaboration, and ensure operational resilience. This blog explores what knowledge champions are, why they matter, and actionable steps to empower them effectively.

What Are Knowledge Champions, and Why Do They Matter? 

Knowledge champions are team members who actively share expertise and take on leadership roles in promoting knowledge sharing within the organization. They're not just subject matter experts—they're also cultural influencers who inspire others to collaborate and learn. 

But why are they critical to your company's success? Statistics show that employees waste nearly 20% of their time searching for internal information due to poor knowledge-sharing systems. By cultivating knowledge champions, organizations can reduce this inefficiency, prevent knowledge loss, and foster a more informed workforce. 

With the rise of hybrid and remote working models, establishing internal knowledge leaders has proven invaluable for ensuring knowledge isn't siloed but instead flows seamlessly across teams. 

Here’s How to Create Knowledge Champions in 6 Steps 

1. Identify Potential Knowledge Champions 

Start by pinpointing employees with:

  • Deep Expertise in their respective areas 
  • Good Communication Skills, making complex ideas relatable 
  • A Proactive Mindset toward mentoring and initiating knowledge sharing 

You can find these individuals by observing team dynamics, performance reviews, or conducting peer surveys. Ensure you involve leaders across various departments for a well-rounded foundation of knowledge champions. 

2. Empower and Recognize Expertise 

To motivate employees to take on the role of a knowledge champion, they need the right support and recognition. 

  • Provide public acknowledgment of their expertise and efforts—this could mean featuring them in internal newsletters or during meetings. 
  • Offer rewards, such as certifications, promotions, or bonuses tied to their knowledge-sharing contributions. 

Recognition breeds ownership, and when employees feel valued, they’re more likely to thrive in their champion roles. 

3. Create Accessible Platforms for Knowledge Sharing 

A robust infrastructure can amplify the impact of knowledge champions. Provide digital tools that streamline knowledge sharing, like Sampling (an AI-powered knowledge management platform). 

Here’s what these platforms should enable:

  • Easy Uploads of Training Materials and Best Practices 
  • Real-Time Collaboration for remote-friendly discussions 
  • AI-Powered Filters that allow teams to retrieve information effortlessly 

When tools like Sampling's AI Agents are in place, knowledge champions can focus on strategic planning without bottlenecks from outdated tech. 

4. Facilitate Leadership Training 

Elevating a knowledge champion also means investing in their growth as leaders. 

  • Provide soft skills workshops to improve communication and mentoring abilities. 
  • Train on advanced platforms like Sampling or Slack integrations for seamless management of knowledge-sharing processes. 

Leadership training equips champions with the tools needed to mentor peers more effectively, positioning them as true organizational influencers. 

5. Encourage Cross-Departmental Collaboration 

Knowledge-sharing siloes often stifle innovation. Avoid this by creating opportunities for cross-team interactions. 

For example:

  • Host company-wide lunch-and-learns led by champions from different fields. 
  • Organize cross-functional projects, where knowledge champions act as liaisons to guide processes and strategies across teams. 

This fosters a culture where information flows effortlessly across the organization, regardless of department. 

6. Measure and Optimize Their Impact 

Your investment in fostering knowledge champions will need to showcase measurable ROI (Return on Investment). 

  • Track KPIs like time savings in problem-solving or faster onboarding rates due to improved internal training. 
  • Use employee feedback surveys to monitor how effective the champions are perceived across teams. 
  • Routinely identify areas needing improvement, and refine processes accordingly. 

Over time, these metrics will validate knowledge champions' pivotal role in your organization while providing valuable insights to level up your strategies. 

The Benefits of Empowering Knowledge Champions 

Still wondering why you should invest in knowledge leaders? Here’s what you stand to gain:

  • Improved Knowledge Retention: Experts share key insights, ensuring no department is left in the dark. 
  • Faster Decision-Making: Fewer bottlenecks arise when information is quickly and easily accessible. 
  • Stronger Team Culture: Champions encourage open dialogue, boosting employee morale and collaboration. 
  • Higher Resilience: When employees leave, knowledge doesn’t—your team keeps running smoothly. 

Making Knowledge Champions a Core Part of Your Culture 

Knowledge champions are more than just a trend—they’re the future of workplace collaboration. By identifying and empowering internal leaders, your organization can transform into a more efficient, resilient, and innovative space. 

And don't stop here. Want to amplify the impact of your knowledge-sharing efforts? Start by exploring intuitive platforms like Sampling, which centralizes your company’s wisdom and empowers champions to mentor and lead effectively. 

Take the first step toward empowering your team to share and lead today.

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